The Annunciation

The Annunciation celebrates the moment recorded in Luke's Gospel when the angel Gabriel appeared to Mary in Nazareth and announced that she would conceive a son by the Holy Spirit, to be named Jesus. Mary's response, her willing consent, has been treasured across Christian history as a model of faith and humility. The feast falls on March 25, exactly nine months before Christmas, marking the moment Christian tradition holds that the Incarnation began, God taking on human flesh in Mary's womb. The feast carries deep theological weight for the doctrine of the Incarnation and is observed by Catholic, Orthodox, Anglican, and Lutheran churches alike, though Orthodox tradition, following a different calendar in many jurisdictions, may mark it on a different civil date. When March 25 falls during Holy Week or the Easter octave, its observance is often transferred to a later date to avoid overlapping with the church's most solemn season.

Luke 1:30-31

“Don't be afraid, Mary, for you have found favor with God. Behold, you will conceive in your womb and give birth to a son, and shall name him 'Jesus.'”

Parishes hold special Masses or services on March 25, and the Angelus prayer, which recalls Gabriel's greeting to Mary, receives particular emphasis that day. Orthodox churches often chant portions of the Akathist hymn, a lengthy hymn of praise to Mary. In England, the day was historically known as Lady Day and once marked the start of the legal and financial year. Many churches display or process with images and icons of the Annunciation, and the feast is a popular subject in Christian art throughout history.

The Annunciation is one thread in the wider rhythm of the church year. See how it sits alongside the other feasts on the full Christian holiday calendar, or read more about Reformation Day and Christ the King. To understand how these observances shaped the nation, visit our Faith & America hub, and keep the Christian glossary close for any unfamiliar terms.